1. What is a Reach Percentage Calculator?

Definition: This calculator determines the percentage of your target audience that has been reached by your campaign or content.

Purpose: It helps marketers and analysts measure the effectiveness of their outreach efforts in percentage terms.

2. How Does the Calculator Work?

The calculator uses the formula:

Where:

• \( \%R \) — Reach percentage (%)
• \( U \) — Unique visitors (count)
• \( T \) — Total target audience (count)

Explanation: The unique visitor count is divided by the total audience size, then multiplied by 100 to convert to percentage.

3. Importance of Reach Percentage

Details: Reach percentage helps evaluate campaign penetration, compare different outreach methods, and optimize marketing strategies.

4. Using the Calculator

Tips: Enter the number of unique visitors and total target audience size. Both values must be > 0 and unique visitors ≤ total audience.

5. Frequently Asked Questions (FAQ)

Q1: What's considered a good reach percentage?
A: This varies by industry, but typically 30-60% is good for most campaigns, with 70%+ being excellent.

Q2: How is this different from impression count?
A: Reach counts unique individuals, while impressions count total exposures (including multiple views per person).

Q3: Should I aim for 100% reach?
A: Not necessarily - it's often more effective to focus on reaching the right audience rather than everyone.

Q4: How often should I measure reach percentage?
A: Measure at key campaign milestones and compare with baseline measurements for best insights.

Q5: Can reach percentage decrease over time?
A: Yes, if your target audience grows while your unique visitors remain constant, your reach percentage will decrease.