Required Sales Formula:
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Definition: This calculator determines how many units a business needs to sell to cover fixed costs and achieve a desired profit.
Purpose: It helps small business owners and entrepreneurs understand their sales targets for profitability.
The calculator uses the formula:
Where:
Explanation: The sum of fixed costs and desired profit is divided by the contribution margin per unit to determine how many units must be sold.
Details: Knowing your required sales helps set realistic business goals, price products appropriately, and understand your break-even point.
Tips: Enter your total fixed costs, desired profit amount, and contribution margin per unit. Contribution margin must be greater than zero.
Q1: What's included in fixed costs?
A: Rent, salaries, insurance, and other expenses that don't change with production volume.
Q2: How do I calculate contribution margin?
A: Selling price per unit minus variable costs per unit (materials, labor, etc.).
Q3: What if my contribution margin is very small?
A: A small margin means you'll need to sell many more units to be profitable - consider raising prices or reducing variable costs.
Q4: Can I use this for service businesses?
A: Yes, treat each service as a "unit" and calculate your contribution margin accordingly.
Q5: How often should I recalculate this?
A: Whenever your costs, prices, or profit goals change significantly.