1. What is a Reverse Conversion Rate Calculator?

Definition: This calculator computes the inverse of a conversion rate, which is useful in sales and marketing analysis.

Purpose: It helps professionals understand how many attempts are needed on average to achieve one successful conversion.

2. How Does the Calculator Work?

The calculator uses the formula:

Where:

• \( CR \) — Reverse conversion rate (dimensionless)
• \( CR_{old} \) — Original conversion rate (dimensionless)

Explanation: The reverse conversion rate indicates how many attempts are typically needed to get one conversion. For example, a 2% conversion rate (0.02) has a reverse rate of 50, meaning you need about 50 attempts to get one conversion.

3. Importance of Reverse Conversion Rate

Details: Understanding the reverse conversion rate helps in:

• Setting realistic sales targets
• Calculating required lead generation
• Evaluating marketing campaign effectiveness
• Resource planning for sales teams

4. Using the Calculator

Tips: Enter the original conversion rate as a decimal (e.g., 0.05 for 5%). The value must be greater than 0.

5. Frequently Asked Questions (FAQ)

Q1: What's the difference between conversion rate and reverse conversion rate?
A: Conversion rate shows the percentage of successes, while reverse conversion rate shows how many attempts are needed per success.

Q2: How do I convert percentage to decimal for input?
A: Divide the percentage by 100 (e.g., 25% becomes 0.25).

Q3: What does a reverse conversion rate of 10 mean?
A: It means you need about 10 attempts to get 1 conversion (original rate was 10% or 0.1).

Q4: Can the original conversion rate be greater than 1?
A: No, conversion rates are between 0 and 1 (0% to 100%).

Q5: How is this useful for sales forecasting?
A: If you know you need 50 sales, and your reverse rate is 20, you know you'll need about 1,000 attempts (leads, calls, etc.).