Service Price Formula:
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Definition: This calculator estimates the final price of a service based on its cost, overhead expenses, and desired markup percentage.
Purpose: It helps business owners and service providers determine appropriate pricing to ensure profitability.
The calculator uses the formula:
Where:
Explanation: The cost and overhead are summed, then multiplied by (1 + markup) to apply the profit margin.
Details: Proper pricing ensures business sustainability, covers all expenses, and provides reasonable profit margins.
Tips: Enter the service cost, overhead expenses, and markup percentage (default 0.30 for 30% markup). All values must be ≥ 0.
Q1: What should be included in service cost (C)?
A: Include all direct costs like labor, materials, and subcontractor fees specifically tied to delivering the service.
Q2: What counts as overhead (O)?
A: Include indirect costs like rent, utilities, insurance, and administrative expenses that support your business operations.
Q3: How do I determine the right markup (M)?
A: Consider industry standards, competition, value provided, and your profit goals. Common markups range from 20-50%.
Q4: Should I use decimal or percentage for markup?
A: Enter as decimal (e.g., 0.30 for 30%). The calculator will convert it appropriately.
Q5: Does this include taxes?
A: No, this calculates the pre-tax price. Taxes would be added to this amount based on your local regulations.