Target Profit Formula:
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Definition: This calculator determines the required sales revenue needed to achieve a desired profit level, considering fixed and variable costs.
Purpose: It helps businesses and entrepreneurs plan their sales targets to ensure profitability.
The calculator uses the formula:
Where:
Explanation: The formula calculates the sales revenue needed to cover both fixed and variable costs while achieving the desired profit.
Details: Understanding your target profit helps in pricing strategies, sales planning, and financial forecasting.
Tips: Enter your fixed costs, desired profit, variable costs, and total revenue. All values must be ≥ 0, and revenue must be > variable costs.
Q1: What's the difference between fixed and variable costs?
A: Fixed costs remain constant regardless of sales (e.g., rent), while variable costs change with production volume (e.g., materials).
Q2: Why is revenue needed in the calculation?
A: Revenue helps determine the variable cost ratio (VC/Revenue), which affects how much each sale contributes to covering fixed costs and profit.
Q3: What if my variable costs exceed revenue?
A: This indicates a loss-making scenario. The calculator won't compute as the business model would be unsustainable.
Q4: Can I use this for service businesses?
A: Yes, as long as you can identify your fixed and variable costs accurately.
Q5: How often should I recalculate target profit?
A: Regularly, especially when costs change, sales volumes fluctuate, or when adjusting profit goals.