TAM Formula:
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Definition: TAM represents the total revenue opportunity available for a product or service in a specific real estate market.
Purpose: Helps investors, developers, and real estate professionals assess market potential and make informed investment decisions.
The calculator uses the formula:
Where:
Explanation: Multiplying the number of properties by their average value gives the total market value.
Details: Understanding TAM helps in market sizing, investment prioritization, and business planning. It's crucial for assessing market attractiveness.
Tips: Enter the number of properties in your target market and the average property value in USD. Both values must be > 0.
Q1: Where can I find the number of properties in a market?
A: Use local property records, MLS data, or real estate market reports from sources like Zillow or Redfin.
Q2: Should I use median or average property value?
A: Median value is often better as it's less affected by outliers, but average is acceptable for quick estimates.
Q3: How does TAM differ from SAM and SOM?
A: TAM is total market, SAM (Serviceable Available Market) is the portion you can realistically serve, and SOM (Serviceable Obtainable Market) is what you can capture.
Q4: Can I use this for commercial real estate?
A: Yes, but ensure your property count and values are specific to commercial properties in your target market.
Q5: How often should TAM be recalculated?
A: Regularly, as property values and inventory change. Quarterly updates are recommended for active markets.