Website Value Formula:
From: | To: |
Definition: This calculator estimates the value of a website based on its annual revenue and industry-specific multiplier.
Purpose: It helps website owners, investors, and buyers determine a ballpark valuation for online businesses.
The calculator uses the formula:
Where:
Explanation: The annual revenue is multiplied by an industry-specific multiplier to estimate the business's market value.
Details: Proper valuation helps in selling, buying, or investing in online businesses, securing financing, and strategic planning.
Tips: Enter the annual revenue in USD and industry multiplier (default 2.5). All values must be > 0.
Q1: What is a typical industry multiplier?
A: Multipliers range from 1.5-4x, with 2.5x being common for established content sites and SaaS businesses often higher.
Q2: Should I use gross or net revenue?
A: Typically use net revenue (after expenses), but some industries use gross revenue with adjusted multipliers.
Q3: When would I change the multiplier?
A: Adjust based on industry (e.g., 3-4x for SaaS, 1.5-2x for e-commerce), growth rate, and profit margins.
Q4: Does this include domain value?
A: No, premium domains may add additional value beyond this calculation.
Q5: How accurate is this valuation method?
A: It provides a baseline estimate. Actual sale prices depend on many factors including traffic sources, growth trends, and market conditions.